This week on my class of Administration, i had to a comment of an article about a successful manager in the area of MKT. I decided to read about Al Ries. This men is one of the most famous marketers and also is said to be the marketing guru. He has wrote a lot of books about strategies on this area, the article is about his life and who is he.
http://www.easy-strategy.com/al-ries-jack-trout.html
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